The Ugly Truth of Tobacco Industry Concealed In Vape Packaging Boxes
If
you have opened this article no matter whether you are a smoker or a
non-smoker, you have your own reasons for reading this, right? Well! This
knowledge may not directly benefit you if you are a non-smoker, but it can help
people in your circle; therefore, keep on reading!
Have
you ever noticed the difference between the marketing strategy of normal
products and suspicious products such as vape and cigarettes? You might have
not, but I will brief you on what is new and unique about their marketing
tactics.
We
all know that once a product rolls off the manufacturing line, it requires to
be marketed. Tobacco companies use a different tactic to build the demand for
your products, particularly from new consumers. They sell their products in a
non-marketing way. This is one of the most effective marketing strategies out
there. The manufacturers portray themselves to be sincere and more responsible,
and by making people aware of the harmful aspects of smoking, they gain their
trust.
Marketing Tactics
The
tobacco industry has not only played smartly with the content of their add
scripts but is also carving creative ways to market its products. It includes
attractive vape packaging boxes and so-called
“corporate social responsibility” campaigns. The industrialists use these
campaigns to present themselves as positive contributors to society. Moreover,
they come up with innovative anti-marketing efforts such as appealing packaging
having warning signs.
This
type of marketing is very effective in creating consumer demand. As
manufacturers, they first invent the reasons why anyone would want to use a
cigarette or any other tobacco products. Controlling favorable ideas about
tobacco use is the essence of tobacco marketing.
This
tactic of closing off marketing channels and shielding children from persuasive
efforts urge them to start smoking. However, the tobacco industry claims that
their marketing and advertisements are not intended to appeal to children. They
claim to walk a fine line by marketing their products in a non-persuasive
manner.
Multivariant Promotional Tools
Tobacco
companies rely not only on one type of marketing. They use multivariant
promotional tools. For instance, when the government prohibits billboards and
magazine advertising, the industry conveniently moves to other strategies, such
as internet adds and package branding. These companies keep on switching from
one marketing channel to the other. But you must know that until every single
channel for marketing is closed off, these companies will keep finding their
way out.
Thus,
the NGOs and rehabilitation centers working for tobacco control must work
relentlessly towards closing off each promotional avenue available to the
tobacco companies to promote their destructive products.
Types Of Advertisements
Corporate Political Branding On Plain Packaging
Tobacco
companies are using the eco-friendly packaging tactic for promoting
e-cigarettes in custom vape packaging boxes. Moreover,
they use corporate advertisements placed in newspapers, internet ads, and even
in a weekly magazine.
Targeting Specific Audience
Women
are making a special sector in the tobacco industry. However, globally the
number of female smokers may be less than male smokers, but in many countries,
this number is the same or higher. Consequently, these companies have adopted
specific advertising techniques to target a specific age group or
gender.
Product Innovation
Innovative
and unique packaging strategies provide effective solutions to communicate with
customers. This, in turn, helps in building brand loyalty and product
promotion. Innovation and unique marketing can be used to mislead consumers and
undermine regulation making the consumers think that the company is in their
favor.
Final Verdict
In
this article, I have spoken about some undeniable yet ugliest truths about the
packaging strategies of the tobacco industry. Therefore, regardless of the fact
that you are a smoker or a non-smoker, this revelation of the hidden marketing
techniques will benefit you and your circle in many ways.
If
you know anyone who runs a rehabilitation center or NGO, communicate to them
about these facts and tell them to make effective strategies that can cover
these smart promotional tools. Moreover, you can play your part by spreading
the word in your circle> for this purpose; you can use social media as a
tool as it has the widest reach to the audience.
This article first appeared on: Packagingbee.com
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